Tuesday, 1 January 2019

Rebranding & Outgrowing She In The Know



Blogging is by far; one of my favourite ways to share content online, besides Instagram. There is just something gratifying to me about taking photographs, compiling a list of ideas and then being able to freely publish them for the world to see. However... I don't think anyone could have anticipated the industry propelling in the way it did, especially not me - as a then sixteen year old girl who would eagerly share her experiences throughout high school, from a PC so old it had solitaire and pinball pre-installed. 

But regardless of this I'm going to go ahead and assume that you are here because you know me as 'She In The Know' - a lifestyle blog situated around a teenage girl from Northern Ireland, in which I managed to set up in 2012 from my then boyfriends bedroom. Imagine; I was just sixteen years old when I signed up for Blogger.com and enlisted in GoDaddy for a domain name. She In The Know saw me moving high schools, successfully completing college and getting my first well paid job. It also saw me fall in and out of love with someone, battle an existential crisis and is now seeing me stretching my metaphorical wings into adulthood. But things have changed around here and although this space is certainly rife with memories, I'm outgrowing She In The Know.

Rebranding has been on my mind for quite some time now and I'm sure that won't come as much of a surprise to my regular readers, who would habitually see me click ctrl, alt, delete. I promise there is a good reason behind this and that reason is; I'm just in a different period in my life right now, than where I was in 2012 and I think that's only to be expected - it has been six years after-all. So while I have built a steady foundation as She In The Know, I'm now prepared to take a step back from the brand and into something a little more comfortable and generally just a little more me. 

I'm Rebecca Ellis; a twenty-two year old, born and bred in County Tyrone, Northern Ireland. I'm a natural light photographer, blogger and occasional vlogger with a self-confessed obsession for online shopping, live music, pink gin, photography and travelling (just to name a few). I hope you find some solace in knowing that rebeccaellis.co is an extension of who I am currently and who I aspire to be. You can expect to see blog posts on career, health, food, travel and more, so whilst you're waiting... 

Happy New Year!  
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Rebecca Ellis
32 Comments

32 comments:

  1. I'm so excited to read the content you're going to produce this year! I know that 2018 was a tough year for you but you've come out on the other side, positive and looking to better yourself and your situation. I'm so proud of you Becca and I'm glad I can call you a friend and watch you grow! I will definitely have to come to Nothern Ireland at some point or have you come to stay in London.

    Here's to 2019 being OUR year!

    Fran | www.franciscarockey.co.uk

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    1. Thank you so much chick! It wasn't the best, but I'm much more determined this year & I'm equally as proud of you and where your blog is going. I hope we can get together at some point in 2019 x

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  2. Sometimes a rebrand and refresh is very necessary. I can't wait for the new content Rebecca!

    Lucy | Forever September

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    1. I definitely needed it - thank you so much Lucy x

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  3. Love this!! Looking forward to your posts :)

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  4. This is so exciting! Your blog is looking amazing and I'm so excited to see what's to come!x

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    1. I was so nervous about rebranding, but comments like this make it worth it. Thank you x

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  5. I came across your blogpost on Twitter! You now have a new fan! Love that you've decided to rebrand. We grow so much in our teens and early twenties and our ideas, life and personality can grow too.

    Rebranding is just growth. Keep up the great blogging ��

    Lucie.

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    1. Thank you so much Lucie, I really appreciate it! We definitely do, I can't wait to see where this new and improved space takes me in 2019 x

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  6. I think it's cool you're rebranding- best of luck! xo J

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  7. This is so exciting!! I’m looking forward to reading more of your content!

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    1. I'm so nervous about it, because I want it to go well haha! But thank you x

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  8. Sometimes a little change and refreshing things can be really good for us. I'm loving the look of your blog and I'm excited to see what's to come! I'm sure it'll be amazing <3

    Chloe Chats xx

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    1. It certainly is & I'm so pleased you like the look of my blog - thank you x

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  9. Ah how exciting! You new blog already looks stunning, I can't wait for all your new content. Loving the sound of it already, especially a the odd food post. Haha, best of luck with your new blog! 💖

    Evie x | https://eviejayne.co.uk

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    1. Thank you so much, I really appreciate this Evie! I've been worried about how well it would go, but it's been much more plain sailing than I thought haha x

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  10. Rebranding is sometimes needed and can be a good thing, we've just done it recently. Things change and your blog grows with you.

    I wish you the best of luck with your blog and I can't wait to read your content. X

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    1. I couldn't have put it better myself Sadie, it feels good to have a bit of a fresh start & thank you so much! x

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  11. yes girl! rebrand and step into a whole new space and breathe new life into something that you clearly love so much! <3

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    1. I'm so excited to see where the rebrand takes me, thank you for commenting! x

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  12. What an exciting time! Can't wait to see what 2019 brings for you!

    Lola Mia x

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    1. I've been nervous about it for weeks haha! But now it's here I realize I didn't need to worry at all. Thank you so much x

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  13. It's so natural to feel as though you're outgrowing things with time - especially when you started this as a teenager. This sounds like such an exciting time for you and I'm looking forward to reading more posts in 2019. Good luck :) x


    https://www.femaleoriginal.com

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    1. It really is and to think I started this space when I was sixteen! Time flies, but I'm really looking forward to 2019. Thank you so much Faye x

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  14. Omg I've been so off my blogging game I hadn't realised you rebranded. I don't blame you, I literally deleted my old blog which was doing well once and restarted from scratch with a different name too. I can't wait to read your future content now I'm back. Wishing you the very best for 2019 xx

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    1. Never worry! I took a bit of a hiatus and fell off the face of the interwebs for a while haha. Sometimes you just have to restart don't you? I need to hop over to your blog for a little read. Thank you so much Jessica & happy new year! x

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  15. Love this rebrand! Can't wait for more posts! X

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  16. Hey lovely, I've just found your blog and love it so far. Can't wait to see more!

    Nadine, xo

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    1. Thank you so much Nadine! I'm so pleased you like my blog so far x

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